Now Benidorm

This hotel offers a lively and social atmosphere, making it a popular choice for stag and hen parties and groups of friends looking for an energetic getaway. Its signature feature is the vibrant pool area and bar, which consistently receive praise for their lively music and refreshing drinks, fostering a fun environment. Guests frequently highlight the hotel's excellent value for money, appreciating the spacious rooms and comfortable beds that provide a good base for their stay. The friendly staff are also a recurring positive, contributing significantly to the overall guest experience. However, it is important to note that this hotel is not recommended for families with young children or individuals seeking a quiet, tranquil vacation due to its party-centric nature. For an enhanced stay, guests should be prepared for a walk uphill to the hotel and consider bringing their own basic toiletries and kitchen essentials, as these are often limited.

Facilities & Amenities
The hotel's pool area is a central feature, often described as having a great vibe with good music and refreshing drinks, making it a popular spot for socializing and relaxation. However, feedback on the pool cleanliness is mixed, with some guests noting issues like leaves or turbid water, while others find it well-kept. The poolside bar is appreciated for its lively atmosphere and affordable drinks, though some guests have experienced it being closed during their stay. Many rooms include a kitchenette, which guests find convenient, although there is frequent feedback about the lack of basic kitchenware such as kettles, forks, or glasses. Air conditioning is available in rooms, but several reviews mention units being broken or requiring portable replacements. Most rooms do not feature balconies, which some guests find to be a drawback. A gym is present, but one review noted it appeared abandoned. The lift has also experienced occasional breakdowns, though these were quickly resolved.

Cleanliness & Room Comfort
Guest feedback on cleanliness and room comfort is notably mixed. Many guests commend the rooms for being clean, spacious, and tidy upon arrival, with some highlighting the overall cleanliness of the property. However, a significant number of reviews describe rooms as dirty, with issues like uncleaned surfaces, visible stains, and even reports of bed bugs, ants, or other insects. Rooms are consistently praised for their spaciousness, offering ample room for guests. While many find the beds comfortable and conducive to a good night's sleep, some report issues with beds sliding apart, being too hard, or lacking adequate bedding like duvets, especially in colder weather. Noise levels are a frequent concern, with thin walls allowing sounds from neighboring rooms and nearby party venues to be heard, particularly late at night. The bathroom experience is also varied; while some find them adequate, common complaints include showers flooding the floor due to poor drainage or broken fixtures, lack of proper lighting, and absence of basic toiletries or cleaning products.

Location & Accessibility
The hotel's location is a significant draw for many guests, praised for its close proximity to the beach and the main entertainment strip, both typically within a five to ten-minute walk. This convenient access allows guests to easily reach bars, restaurants, and shops. However, a frequently mentioned aspect of the location is the uphill walk to the hotel. This incline is highlighted by numerous guests as a potential challenge, particularly for those with mobility issues or after a long night out, with some humorously referring to it as "Angina Hill." While the hotel is situated in a lively area, which contributes to the party atmosphere, some guests note the presence of a noisy party hotel next door. Parking availability receives mixed comments; some guests have found convenient street parking directly outside, while others note the general difficulty of finding private parking in the area. Overall, the location is considered excellent for those seeking to be close to Benidorm's nightlife and attractions, provided they are prepared for the uphill return.

Staff & Service
The staff at the hotel consistently receive overwhelmingly positive feedback, standing out as a major highlight for many guests. They are frequently described as incredibly friendly, helpful, attentive, and welcoming, going above and beyond to assist guests with their needs. Reviewers often praise their willingness to accommodate requests, such as arranging extra nights, helping with room allocations, or providing local information. The check-in process is generally noted as quick and efficient, with staff being polite and professional. Guests appreciate the staff's responsiveness to issues, with several instances mentioned where maintenance problems were promptly addressed, or noisy situations were managed effectively. The staff's ability to speak excellent English is also a recurring positive comment, facilitating smooth communication. Their dedication to providing excellent service contributes significantly to a positive and enjoyable stay, making guests feel valued and at home despite any other potential drawbacks of the property.

Additional Information
Guests should be aware of the hotel's deposit policy, which typically involves a refundable charge per room, though the exact amount and payment method can vary, sometimes causing confusion upon arrival. A common theme in reviews is the limited provision of towels and toiletries; guests often receive only one towel per person for their entire stay, with additional towels incurring a small fee, and basic toiletries like soap or shampoo are frequently absent. Many reviews highlight a lack of regular room cleaning service during stays, with some guests reporting no cleaning or linen changes for several days, requiring them to manage their own tidiness. The hotel's overall condition is described as somewhat dated or basic, with some rooms showing signs of wear and tear or broken fixtures. While generally feeling safe, one guest reported a security incident at the main entrance, suggesting a need for vigilance. The hotel is widely considered a party-friendly venue, attracting large groups and contributing to a lively, often noisy, atmosphere.